What is b-roll?
What is b-roll? B-roll is the video that you supply or that a news team gathers that runs behind the intro that an anchor makes to a story or as the visual when a reporter or anchor is narrating...
View ArticleWhat are Video News Releases?
What are Video News Releases? Video News Releases are usually a news story created by an organization. In the US, they are commonly released to news stations and sometimes broadcast as news stories, as...
View ArticleWhat are Key Messages?
If you’ve ever worked with a PR pro, you may have left shaking your head a few times and asking questions like “just what are key messages anyway?” Key Messages are what you want your target audience...
View ArticleWhat is Top Down vs Bottom Up?
You may have heard these terms used by PR folks and marketers engaged in the socially responsible movement space and wondered What is Top Down vs Bottom Up? When you are trying to get your message out...
View ArticleWhat is Microblogging
What is microblogging? Microblogging is simply any writing or updating one does using social media sites that allow a limitted number of characters per post, including Twitter, Facebook and Google+. To...
View ArticleWhat is a Target Audience?
What is a target audience? Essentially, your target audience are the people you need to reach or influence with a particular message. They may be grouped together by age, or by sex, where they live, by...
View ArticleWhat is an Infographic?
I’m sure you’ve seen them but you may not be familiar with the word and may be asking yourself “what is an infographic?” An infographic is a graphic dipiction (picture) of facts and figures, meant to...
View ArticleWhat is Slideshare?
Slideshare is a site dedicated to letting people share slides. Often, those slides have been created in Powerpoint or Keynote, however, Slideshare has other handy uses. For example, you may want to put...
View ArticleWhat is B2B?
B2B, sometimes written as b2b and less frequently as BtoB and btob, is simply short for business to business. A b2b company is more interested in selling its goods or services to another business...
View ArticleWhat is Brand Journalism?
It’s a relatively new concept, so if you’re asking “hey, just what is brand journalism,” you’re not alone. Brand journalism essentially embeds a journalist (in my view, a former journalist) within a...
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